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Strategy & marketing : a case approach / Kenneth Simmonds (editor). - Oxford [Oxfordshire] : P. Allan, 1982. - xiii, 321 p. : ill. ; 30 cm.

ISBN: 0860035166 0860036154 (pbk.)

LCCN: 82134501

Subjects--Topical Terms:
Marketing--Case studies.
Marketing--Case studies.--Great Britain

LC Class. No.: HF5415 / .S8695 1982

Dewey Class. No.: 658.8 K34s