| 000 | 01152nam a2200373 c 4500 | ||
|---|---|---|---|
| 999 |
_c7446 _d7446 |
||
| 001 | a5278635 | ||
| 003 | SpMaBN | ||
| 005 | 20171127114216.0 | ||
| 008 | 121031s2012 sp a | |||| 001 0 spa | ||
| 015 | _aMON1211 | ||
| 017 |
_aM 27731-2012 _bOficina Depósito Legal Madrid |
||
| 020 | _a9788483567296 | ||
| 035 | _a(OCoLC)814367192 | ||
| 040 |
_aSpMaBN _bspa _cSpMaBN _erdc |
||
| 041 | 1 |
_aspa _heng |
|
| 082 | _a658.3 K14l | ||
| 100 | 1 |
_aKotler, Philip _d1931- |
|
| 240 | 1 | 0 |
_aGood works _lEspañol |
| 245 | 1 | 0 |
_aLo bueno funciona _cPhilip Kotler, David Hessekiel y Nancy R. Lee ; [traducción, Ana Lafuente] |
| 250 | _a1ª ed. | ||
| 260 |
_aMadrid _bLID _c2012 |
||
| 300 |
_a402 p. _bil. _c22 cm |
||
| 336 |
_aTexto (visual) _2isbdcontent |
||
| 337 |
_asin mediación _2isbdmedia |
||
| 490 | 0 | _aAcción empresarial | |
| 500 | _aÍndice | ||
| 650 | 7 |
_aMarketing social _2embne |
|
| 700 | 1 |
_aHessekiel, David _d1960- |
|
| 700 | 1 |
_aLee, Nancy _d1945- |
|
| 942 |
_2ddc _cBK |
||
| 956 | _a2 | ||