| 000 | 01034nam a2200277 a 4500 | ||
|---|---|---|---|
| 999 |
_c3349 _d3349 |
||
| 001 | 0000038177 | ||
| 003 | OSt | ||
| 005 | 20170811151713.0 | ||
| 008 | 030605s2001 mx r 001 0 spa d | ||
| 020 | _a9706860452 | ||
| 040 |
_aCO-ViCUM _bspa _cUnimeta |
||
| 041 | 1 |
_aspa _heng |
|
| 082 | 0 | 4 |
_a658.8 _bC94a _220 |
| 100 | 1 | _aCzinkota, Michael R. | |
| 245 | 1 | 0 |
_aAdministración de la mercadotecnia / _cMichael R. Czinkota, Masaaki Kotabe ; traducción Manuel Ortiz Staines. |
| 250 | _a2a. ed. | ||
| 260 |
_aMéxico : _bThomson Learning, _c2001. |
||
| 300 |
_axxv, 600 p. : _bil. ; _c23 cm. |
||
| 500 | _aIncluye índice. | ||
| 534 | _aMarketing management. | ||
| 650 | 7 |
_aAdministración de Mercadeo _xEstudio de Casos. _2Lemb |
|
| 650 | 7 |
_aAdministración de Mercadeo. _2Lemb |
|
| 650 | 7 |
_aPlanificación del mercadeo. _2Lemb |
|
| 700 | 1 | _aKotabe, Masaaki. | |
| 908 | _a160309 | ||
| 942 |
_2ddc _cBK |
||