TY - BOOK AU - Simmonds,Kenneth TI - Strategy & marketing: a case approach SN - 0860035166 AV - HF5415 .S8695 1982 U1 - 658.8 K34s 19 PY - 1982/// CY - Oxford [Oxfordshire] PB - P. Allan KW - Marketing KW - Case studies KW - Great Britain ER -