TY  - BOOK
AU  - Zikmund,William G.
AU  - D'Amico,Michael
TI  - Marketing: Crear y Mantener Clientes en un Mundo de Comercio
SN  - 0324028113
AV  - HF5415 .Z54 2001
U1  - 658.8 Z44m 21
PY  - 2001///
CY  - Cincinnati, Ohio
PB  - South-Western College Pub.
KW  - Marketing
N1  - Includes bibliographical references (p. 660-669) and indexes
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00032240-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1514/00032240-d.html
ER  -