Stanton, William J.

Fundamentals of marketing / William J. Stanton. - 5th ed. - New York : McGraw-Hill, c1978. - xvii, 636 p. : ill. ; 25 cm. - McGraw-Hill series in marketing .

Includes bibliographical references and indexes.

0070608814

77010985


Marketing.

HF5415 / .S745 1978

658.8