Abell, Derek F., 1938-

La Administracion con estrategias Duales El Dominio del Presente y La Anticipacion al Futuro Derek F. Abell. - New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1993. - xi, 292 p. : ill. ; 24 cm.

Includes bibliographical references (p. 281-286) and index.

0029001455 : $29.95

93008016


Strategic planning.
Management.
Marketing.
Organizational effectiveness.

HD30.28 / .A243 1993

658.83 D27e