Frye, Robert W. Estrategias Básicas de Mercadotecnia [by] Robert W. Frye. - San Francisco, Canfield Press [1973] - xii, 391 p. illus. 24 cm. Includes bibliographical references. ISBN: 0063827204 LCCN: 72007631 Subjects--Topical Terms: Marketing. Dewey Class. No.: 658.8